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Cross Device Browsing – An increasingly common issue is users looking up things on their mobile device and then using a desktop to go directly to the website to make the purchase or complete a form.If incorrectly implemented the referrer can get lose in the redirect causing the traffic to show as Direct in Analytics. Incorrect Split Testing Codes – Split testing involves using redirects to send half of the visitors to a page to a different variation of that page to improve conversion rates. ![]() Ensure every page on your website has a correctly implemented tracking code.
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